[Morning Musume。’17 BRAND NEW MORNING Promotion Edit]
Morning Musume ’17, formerly simply Morning Musume and colloquially referred to as Momusu, is a Japanese female idol group, holding the second highest overall single sales in Japan. Morning Musume was formed in 1997 by rock singer-songwriter turned record producer Tsunku, who later composed the vast majority of the group’s songs over the decade. They are the lead group of Hello! Project who specializes in upbeat, pop-oriented music coupled with dance performance. The group produced several splinter groups, and often collaborates with other Hello! Project acts, including Country Musume, Berryz Kobo, ℃-ute, Melon Kinenbi, and v-u-den. The group’s name can be translated as “Morning Girls” or “Morning Daughters”; as the name suggests, it consists of members mostly in their late adolescence and early 20s. The average age of the group members has remained more or less unchanged since its original formation because the group maintains a “school-like” system for their continuous line-up changes, with older members “graduating” and new, usually younger, members selected from nationwide auditions admitted to the group almost annually.
- Morning Musume ’17
The group has been known for its ever-changing line-ups, with auditions and graduations creating different styles and dynamics to their music and performances. Beginning in 2014, Morning Musume’s name will reflect the present year as a way to help audiences identify member rosters over its seventeen-year history. Currently, the group is identified as Morning Musume ’17 (pronounced One-Seven).
- Worldwide activities
In recent years, the group has been making a concerted attempt to break into new markets in Asia, Europe and the US, performing at expos worldwide.
[Morning Musume’16 “I’m Not Like That” Promotion Edit]
[Morning Musume。’16 Sexy Cat’s Speech Promotion Edit]
[Morning Musume。’16[Ephemeral Saturday Night Promotion Edit]
Morning Musume。’16In a corner of a city called Tokyo Promotion Edit]
[Morning Musume。’16 The Vision Promotion Edit]