Eight members from Nogizaka46, Nishino Nanase, Shiraishi Mai, Saito Asuka, Eto Misa, Matsumura Sayuri and Keyakizaka46 members Watanabe rika, Watanabe risa participated in TOKYO GIRLS COLLECTION 2017 AUTUMN/WINTER, the fashion event was held in Saitama Super Arena on 2 September 2017.

With around 100 million related tweets in just one day and YouTube videos viewed 1 million times, Japan’s biggest fashion event seems to be doing OK as it moves into its 12th year. According to the organizers, all 30,000 tickets sold out for Tokyo Girls Collection 2017 Spring/Summer at Yoyogi National Stadium on March 25, just a stone’s throw from Tokyo’s fashion mecca of Harajuku.

Since making its debut in August 2005, the biannual event has managed to keep up with constantly changing trends and a high turnover of fans by bringing on board the latest brands, models and TV personalities. The organizers are now preparing to take Japan’s “kawaii culture” overseas by holding a first TGC New York show in 2018.

Shiraishi appeared with other members of girl group Nogizaka46 in clothes they had coordinated themselves. Nogizaka46’s outfits went on sale at Shibuya109 the same day, as did multiple other brands that had partnered with TGC.

March 26 was a busy day at the iconic building. One 24-year-old woman looking at flowery dress at the Wego casual brand’s store said she had come after watching a live stream of TGC the previous day. “I am a big Nogizaka46 fan. Their clothes were cute. I came here to buy some after checking them out online,” she said. Other partner brands like Cecil McBee seemed just as popular.

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